{"id":90,"date":"2025-07-02T14:13:21","date_gmt":"2025-07-02T14:13:21","guid":{"rendered":"https:\/\/evaradesigns.com\/?p=90"},"modified":"2025-07-02T14:13:22","modified_gmt":"2025-07-02T14:13:22","slug":"5-common-google-my-business-mistakes-businesses-make-and-how-evara-fixes-them","status":"publish","type":"post","link":"https:\/\/evaradesigns.com\/index.php\/2025\/07\/02\/5-common-google-my-business-mistakes-businesses-make-and-how-evara-fixes-them\/","title":{"rendered":"5 Common Google My Business Mistakes Businesses Make (And How Evara Fixes Them)"},"content":{"rendered":"\n

Hey there, small business owner! If you\u2019re running a local shop, restaurant, or service-based business, you\u2019ve probably heard about Google My Business (GMB). It\u2019s that nifty free tool from Google that helps your business show up when someone searches for \u201ccoffee shop near me\u201d or \u201cplumber in [your city].\u201d Sounds simple, right? But here\u2019s the thing: a lot of businesses are leaving money on the table by making avoidable mistakes with their GMB profiles. Don\u2019t worry, though\u2014your friends at Evara are here to spill the tea on the five most common GMB slip-ups and how we swoop in to save the day.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Mistake #1: Leaving Your GMB Profile Half-Baked<\/strong><\/h2>\n\n\n\n

Picture this: you\u2019re craving a pizza, so you Google \u201cpizza near me.\u201d You see a listing for a local joint, but when you click, the profile has no photos, no hours, and a generic description that could apply to any pizzeria. Do you trust it? Probably not. A lot of businesses set up their GMB profile and then\u2026 forget about it. It\u2019s like baking a cake but forgetting the frosting\u2014it\u2019s just not complete!<\/p>\n\n\n\n

Why It\u2019s a Problem<\/strong>: An incomplete GMB profile screams \u201cunprofessional\u201d to potential customers. Google also prioritizes fully optimized profiles in search results. If you\u2019re missing key details like your business hours, services, or photos, you\u2019re less likely to show up in the coveted \u201clocal pack\u201d (those top three results with the map).<\/p>\n\n\n\n

How Evara Fixes It<\/strong>: At Evara, we treat your GMB profile like it\u2019s our own business. We dive in and make sure every section is filled out\u2014business description, categories, attributes, you name it. We\u2019ll add high-quality photos of your storefront, products, or team to make your listing pop. We even double-check that your hours are accurate, including special holiday hours, so customers don\u2019t show up when you\u2019re closed. One of our clients, a local bakery, saw a 30% increase in foot traffic after we spruced up their profile with mouthwatering photos and detailed service info. Trust us, a complete profile is your ticket to standing out.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Mistake #2: Inconsistent NAP (Name, Address, Phone) Data<\/strong><\/h2>\n\n\n\n

Okay, let\u2019s talk about NAP\u2014Name, Address, Phone number. It sounds basic, but you\u2019d be surprised how many businesses have different versions of their NAP across the web. Maybe your GMB says \u201c123 Main St.\u201d but your website says \u201c123 Main Street.\u201d Or your phone number has an old area code on Yelp. This inconsistency is like telling Google, \u201cHey, I\u2019m not sure who I am!\u201d<\/p>\n\n\n\n

Why It\u2019s a Problem<\/strong>: Google loves consistency. When your NAP details don\u2019t match across platforms, it confuses Google\u2019s algorithm, which can tank your local search rankings. Worse, it frustrates customers who might call a wrong number or show up at an old address.<\/p>\n\n\n\n

How Evara Fixes It<\/strong>: We\u2019re like detectives when it comes to NAP. Evara audits your business info across GMB, your website, social media, and directories like Yelp or Yellow Pages. We make sure everything matches down to the last comma. For one of our clients, a family-owned gym, we found three different addresses floating around online. After cleaning things up, their GMB ranking jumped, and they started getting more calls from new members. We\u2019ll keep your NAP tight and tidy so Google (and your customers) can find you without a hitch.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Mistake #3: Ignoring Customer Reviews<\/strong><\/h2>\n\n\n\n

Reviews are the lifeblood of your GMB profile, but some businesses treat them like an afterthought. Either they don\u2019t respond to reviews at all, or they only reply to the bad ones with a defensive \u201cYou\u2019re wrong!\u201d vibe. I get it\u2014dealing with reviews can feel overwhelming, especially when you\u2019re busy running a business.<\/p>\n\n\n\n

Why It\u2019s a Problem<\/strong>: Reviews aren\u2019t just for customers; they\u2019re a huge ranking factor for Google. Businesses with more (and recent) reviews tend to rank higher. Plus, how you respond to reviews shows potential customers whether you care. Ignoring a glowing 5-star review is a missed opportunity to build trust, and mishandling a negative one can turn off prospects.<\/p>\n\n\n\n

How Evara Fixes It<\/strong>: Evara has your back with a review management strategy that\u2019s all about authenticity. We help you craft personalized, professional responses to every review\u2014yes, even the not-so-great ones. For a local coffee shop we worked with, we set up a system to encourage happy customers to leave reviews and coached the owner on responding thoughtfully. Within three months, their review count doubled, and their GMB profile climbed to the top of local searches. We\u2019ll also show you how to politely ask for reviews without being pushy, turning your customers into your biggest cheerleaders.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Mistake #4: Forgetting to Post on GMB<\/strong><\/h2>\n\n\n\n

Did you know you can post updates on GMB, just like on social media? A lot of businesses don\u2019t realize this or think it\u2019s not worth the effort. But skipping GMB posts is like ignoring a free billboard in the middle of Google\u2019s search results.<\/p>\n\n\n\n

Why It\u2019s a Problem<\/strong>: GMB posts (like promotions, events, or new product announcements) keep your profile fresh and engaging. Google rewards active profiles, and posts can drive clicks and conversions. Without them, you\u2019re missing out on a chance to connect with customers who are already searching for you.<\/p>\n\n\n\n

How Evara Fixes It<\/strong>: Evara turns your GMB into a storytelling machine. We create eye-catching posts that highlight your latest offers, events, or news\u2014think \u201cBuy One, Get One Free\u201d deals or \u201cJoin Our Grand Opening!\u201d We helped a retail client post weekly specials on GMB, which led to a 20% uptick in website clicks. We\u2019ll work with you to plan a content calendar that keeps your profile buzzing without adding to your to-do list.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Mistake #5: Choosing the Wrong GMB Categories<\/strong><\/h2>\n\n\n\n

When you set up your GMB profile, you pick a primary category (like \u201cRestaurant\u201d or \u201cPlumber\u201d) and maybe a few secondary ones. Sounds simple, but picking the wrong categories\u2014or not updating them as your business evolves\u2014can hurt your visibility.<\/p>\n\n\n\n

Why It\u2019s a Problem<\/strong>: Categories tell Google what your business is all about. If you\u2019re a bakery listed as a generic \u201cFood Service,\u201d you\u2019re not going to show up when someone searches for \u201cbakery near me.\u201d It\u2019s like wearing the wrong nametag at a networking event.<\/p>\n\n\n\n

How Evara Fixes It<\/strong>: We dig deep to find the most relevant and specific categories for your business. For a client who ran a pet grooming salon, we switched their primary category from \u201cPet Store\u201d to \u201cPet Groomer,\u201d and their local rankings soared. Evara also keeps an eye on new category options Google rolls out, so your profile stays ahead of the curve. We make sure your business is labeled right, so the right customers find you.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Let Evara Take Your GMB to the Next Level<\/strong><\/h2>\n\n\n\n

Running a business is hard enough without worrying about Google My Business pitfalls. That\u2019s where Evara comes in. We\u2019re passionate about helping local businesses like yours shine online, and we know GMB inside and out. Whether it\u2019s polishing your profile, fixing NAP issues, managing reviews, posting updates, or nailing the perfect categories, we\u2019ve got the tools and know-how to make your business stand out in local searches.<\/p>\n\n\n\n

Ready to stop making these GMB mistakes and start seeing results? Reach out to Evara today, and let\u2019s get your Google My Business profile working as hard as you do. Your customers (and Google) will thank you!<\/p>\n","protected":false},"excerpt":{"rendered":"

Hey there, small business owner! If you\u2019re running a local shop, restaurant, or service-based business, you\u2019ve probably heard about Google My Business (GMB). 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