Let’s be real.
When you search for a place to eat, shop, or even get your nails done — what’s the first thing that makes you stop scrolling?
The photos.
We all do it. We judge a business based on how it looks on Google. If the images are blurry, outdated, or just not there… it’s an instant red flag. 🚩
Now flip the situation.
Your customers are doing the same thing when they land on your Google Business Profile (GBP).
So if you’re wondering why leads are slow or why people aren’t calling as often, your GBP visuals could be the reason.
The good news? This is something you can fix — and it doesn’t require a big budget or professional studio.
Let’s chat about how to optimize your business profile with visuals, what types of content actually work, and how to make your GBP gallery something that attracts customers — not scares them away.
💡 Why Your Photos & Videos Matter (Like… A Lot)
Imagine you’re choosing between two bakeries online:
- One has bright photos of fresh cakes, a smiling team, and cozy interiors.
- The other has one blurry shot of the entrance from 2019.
Which one are you calling? 💁♀️
Photos and videos build trust, give people a feel of your vibe, and show them what they’re walking into.
In 2025, visuals aren’t just about looking good — they impact whether you even show up in search results. Google loves updated, engaging content. So do real people.
✅ GBP Photo Tips You Can Use Right Now
You don’t need a DSLR camera or a design degree.
Here are some simple but powerful GBP photo tips you can apply today:
🖼️ 1. Upload a Clean Logo & Cover Photo
These are the first things people see. Your logo should be:
- Clear
- Square
- Not cut off or stretched weirdly
For the cover photo, go for something that tells a story — like your storefront, your team, or a happy customer using your product.
Tip: Don’t use generic stock photos. People want to see you.
🏠 2. Show the Inside of Your Business
Give people a peek inside — especially if your space is beautiful, welcoming, or unique.
Take shots of:
- Your workspace
- Reception or checkout counter
- Display shelves or seating areas
Even if your place is small, a tidy, well-lit photo says, “We care.”
🙌 3. Add Real People Doing Real Things
Instead of just products or spaces, show action.
- Your staff prepping an order
- A customer trying out a product
- A service happening in real time
This makes your business feel alive, not like a catalog.
🎯 4. Highlight What You Sell or Do Best
Whether it’s a dish, a haircut, a handmade product, or a consultation — show off your magic.
Use close-ups, natural lighting, and shoot from different angles.
Don’t be shy. People want to see what you do.
👥 5. Put Faces in Your Photos
This is huge. We connect with faces more than logos or locations.
Photos with smiling people — especially the actual business owner or staff — build instant trust.
Post your story. Show your team. Share a behind-the-scenes moment. It’s these little human touches that make a business feel real.
🎥 What About Videos? They’re Game-Changers.
In 2025, video isn’t optional anymore. Google now gives extra love to GBP profiles with videos — and they don’t have to be fancy.
Here are some simple ideas:
- A quick hello from you (the owner) 👋
- A walk-through of your store or setup
- A short clip showing your service process
- A happy customer testimonial
Even a 15-30 second video recorded on your phone can do wonders.
It gives your business a voice, a personality, and an edge.
🧠 Best Practices for Optimizing Your GBP Gallery in 2025
Okay, now that you’re ready to add photos and videos, here are a few best practices to keep things clean, effective, and professional:
🔄 1. Keep Updating
Add fresh photos or short videos every 1–2 weeks.
Google sees this as activity, and it keeps your profile more visible.
📍 2. Geo-Tag Your Images
This means attaching your location info to the photo. It’s a powerful way to tell Google, “Hey, this business is based in Jaipur.”
(EvaraMyBiz does this automatically in our GBP optimization service 👌)
✍️ 3. Add Descriptions (With Keywords)
When uploading visuals, write short captions that include keywords naturally. Like:
“Our stylist Riya prepping for a bridal shoot 💄 Jaipur’s best hair & makeup services!”
This helps your SEO and gives context to the viewer.
🎨 4. Keep the Look Consistent
Try using similar lighting, background, or brand colors.
A clean, cohesive gallery looks professional — and encourages people to click around longer.
😵💫 Not Sure Where to Start? Let EvaraMyBiz Do It for You
We totally understand — you’ve got a business to run.
You might not have time to sort photos, edit descriptions, or figure out how to geo-tag images.
That’s why EvaraMyBiz is here.
We help business owners like you:
- Set up or refresh your Google Business Profile
- Upload photos and videos that attract real customers
- Add keywords and geo-tags the smart way
- Keep your GBP gallery fresh and engaging
- Monitor and improve your local visibility
You focus on what you do best — we’ll handle the visuals and Google magic behind the scenes.
🎁 Free GBP Profile Audit – Just for You
Want to know if your current photos and videos are doing the job?
We’re offering a Free Google Business Profile Audit — no cost, no catch.
We’ll personally check your:
- GBP gallery
- Missing photo types
- Video opportunities
- SEO issues
- And give you quick wins you can implement right away
📱 message us at +91 7240255101 and just say:
“I want the GBP audit” — and we’ll take it from there.
❤️ Final Words: Show the Heart Behind Your Business
People don’t just want a product or service.
They want connection, warmth, and confidence in where they’re spending their time or money.
Your Google Business Profile is often the first thing they see — so make it feel like you.
Use photos and videos to show:
- Your smile
- Your team
- Your vibe
- Your story
Don’t stress about perfection. Just be genuine.
And if you need help bringing your profile to life, EvaraMyBiz is here — with expert support and real results.
(And yes — don’t forget to grab your Free GBP Profile Audit before it fills up!)
