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🚫 Top 10 Google My Business Mistakes That Are Hurting Your Local SEO (And How to Fix Them in 2025)

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If you’re a local business owner, you’ve probably claimed your Google Business Profile (previously Google My Business), right? ✅

But here’s the catch — just setting it up isn’t enough anymore.

At EvaraMyBiz, we talk to business owners every day who feel invisible online. Their store’s amazing, their service is top-notch, but they’re not showing up on Google Maps or in local searches.

1. ❌ Incomplete Business Information

You wouldn’t leave your shop’s signboard blank, right? So why leave your Google profile half-empty?

✅ Fix It: Fill every single section. Write a clear business description, list services, and make sure contact info is correct. Use local keywords like “Local SEO strategies” and “custom branding by EvaraMyBiz” naturally.

2. ❌ Ignoring Customer Reviews

Reviews aren’t just for reputation — they’re a local SEO booster. People trust businesses that talk to their customers.

✅ Fix It: Reply to every review. Be kind and real. Offer a discount or thank-you perk to encourage more feedback.

3. ❌ Keyword Stuffing

Using spammy keywords like “cheap best Jaipur top urgent local SEO” hurts your credibility and search ranking.

✅ Fix It: Use keywords naturally. Try something like: “Professional Google Business Profile optimization in Jaipur.”

4. ❌ Wrong Business Category

If your business is categorized incorrectly, you’ll show up in the wrong searches.

✅ Fix It: Pick the most accurate Primary Category and add relevant secondary categories.

5. ❌ Not Posting Regularly

Google loves active profiles. No updates? No visibility.

✅ Fix It: Post weekly — share updates, offers, behind-the-scenes, or FAQs. Keep your listing fresh and engaging.

6. ❌ Poor Quality or No Photos

No visuals = no trust. People want to see what they’re buying or where they’re going.

✅ Fix It: Upload clear, high-quality images of your store, products, team, or happy customers (with permission).

7. ❌ Inconsistent NAP (Name, Address, Phone)

If your business info isn’t consistent across your website, directories, and social media, Google gets confused.

✅ Fix It: Use the exact same format for your business name, address, and phone number everywhere.

8. ❌ Not Enabling Messaging

If messaging is off, you’re missing leads — especially for urgent local searches.

✅ Fix It: Turn on messaging in your GBP dashboard. Set up quick replies for FAQs to save time.

9. ❌ Not Reviewing Insights

Your Google Business Profile gives you free insights — like how people found you, what they searched, and what actions they took.

✅ Fix It: Check your insights weekly. Use the data to adjust your posts, keywords, and strategy.

10. ❌ No Professional Help

You’re already wearing a hundred hats — and SEO may not be your thing. That’s okay.

✅ Fix It: Let pros handle it. At EvaraMyBiz, we’re currently offering a FREE Google Business Profile Audit to help business owners like you improve local visibility fast.

🧩 Recap: Common Mistakes & Easy Fixes

Mistake Why It Hurts Fix
Incomplete InfoLow rankingsFill all fields
No Review RepliesLow trustReply & ask for reviews
Keyword StuffingSEO penaltyUse keywords naturally
Wrong CategoryWrong audienceChoose correct one
No PostsLooks inactivePost weekly
No/Bad PhotosLow engagementUpload high-quality images
NAP InconsistencyConfuses GoogleKeep it consistent
Messaging OffLost leadsTurn on messaging
No Insights ReviewBlind strategyTrack performance weekly
No Audit HelpHidden mistakesGet expert support

💬 Ready to Grow Your Local Visibility?

Your Google Business Profile can work 24/7 for your brand — if it’s set up right. Let us help you do it the right way.

📞 Want a free audit?

You’ve got nothing to lose — and a lot of visibility to gain.

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