If you’re a local business owner, you’ve probably claimed your Google Business Profile (previously Google My Business), right? ✅
But here’s the catch — just setting it up isn’t enough anymore.
At EvaraMyBiz, we talk to business owners every day who feel invisible online. Their store’s amazing, their service is top-notch, but they’re not showing up on Google Maps or in local searches.
1. ❌ Incomplete Business Information
You wouldn’t leave your shop’s signboard blank, right? So why leave your Google profile half-empty?
✅ Fix It: Fill every single section. Write a clear business description, list services, and make sure contact info is correct. Use local keywords like “Local SEO strategies” and “custom branding by EvaraMyBiz” naturally.
2. ❌ Ignoring Customer Reviews
Reviews aren’t just for reputation — they’re a local SEO booster. People trust businesses that talk to their customers.
✅ Fix It: Reply to every review. Be kind and real. Offer a discount or thank-you perk to encourage more feedback.
3. ❌ Keyword Stuffing
Using spammy keywords like “cheap best Jaipur top urgent local SEO” hurts your credibility and search ranking.
✅ Fix It: Use keywords naturally. Try something like: “Professional Google Business Profile optimization in Jaipur.”
4. ❌ Wrong Business Category
If your business is categorized incorrectly, you’ll show up in the wrong searches.
✅ Fix It: Pick the most accurate Primary Category and add relevant secondary categories.
5. ❌ Not Posting Regularly
Google loves active profiles. No updates? No visibility.
✅ Fix It: Post weekly — share updates, offers, behind-the-scenes, or FAQs. Keep your listing fresh and engaging.
6. ❌ Poor Quality or No Photos
No visuals = no trust. People want to see what they’re buying or where they’re going.
✅ Fix It: Upload clear, high-quality images of your store, products, team, or happy customers (with permission).
7. ❌ Inconsistent NAP (Name, Address, Phone)
If your business info isn’t consistent across your website, directories, and social media, Google gets confused.
✅ Fix It: Use the exact same format for your business name, address, and phone number everywhere.
8. ❌ Not Enabling Messaging
If messaging is off, you’re missing leads — especially for urgent local searches.
✅ Fix It: Turn on messaging in your GBP dashboard. Set up quick replies for FAQs to save time.
9. ❌ Not Reviewing Insights
Your Google Business Profile gives you free insights — like how people found you, what they searched, and what actions they took.
✅ Fix It: Check your insights weekly. Use the data to adjust your posts, keywords, and strategy.
10. ❌ No Professional Help
You’re already wearing a hundred hats — and SEO may not be your thing. That’s okay.
✅ Fix It: Let pros handle it. At EvaraMyBiz, we’re currently offering a FREE Google Business Profile Audit to help business owners like you improve local visibility fast.
🧩 Recap: Common Mistakes & Easy Fixes
Mistake | Why It Hurts | Fix |
---|---|---|
Incomplete Info | Low rankings | Fill all fields |
No Review Replies | Low trust | Reply & ask for reviews |
Keyword Stuffing | SEO penalty | Use keywords naturally |
Wrong Category | Wrong audience | Choose correct one |
No Posts | Looks inactive | Post weekly |
No/Bad Photos | Low engagement | Upload high-quality images |
NAP Inconsistency | Confuses Google | Keep it consistent |
Messaging Off | Lost leads | Turn on messaging |
No Insights Review | Blind strategy | Track performance weekly |
No Audit Help | Hidden mistakes | Get expert support |
💬 Ready to Grow Your Local Visibility?
Your Google Business Profile can work 24/7 for your brand — if it’s set up right. Let us help you do it the right way.
📞 Want a free audit?
- 🔗 Visit EvaraMyBiz
- 💬 Or WhatsApp us now with “Hi, I want a free Google Business Profile audit.”
You’ve got nothing to lose — and a lot of visibility to gain.